A rosé by any other name….

Tuesday, July 6th, 2010

les maison languedoc-Roussillon_logoThe other day I was invited to … drum roll please…. ‘the world’s first synchronised wine tasting!’ An event where wine, technology and a truly international palate would meet. The concept seemed simple – 90 wine specialists (journalists, bloggers, wine educators) from across the world would taste the same wines at the same time and be connected via video link to the winemakers*. Hosted by the Sud de France, one of France’s many generic bodies responsible for promoting produce from the area, I was invited to taste 5 wines** chosen as the standard bearers of the region at their London offices in Cavendish Square.

In the spirit of the high tech event that it was I had been asked to bring my laptop, naturellement, so I could ‘blog’ about what was happening in real time. On arrival though it was clear to see the genre of the event hadn’t registered in the minds of some, and despite the video link equipment around the room only 4 of us had the right tools to fully participate. A reflection of the wine trades inability to keep up with what is now the most basic of technologies? Perhaps. But what then does it say about wine journalism when 2 of the remaining invitées had to be supplied with notebooks! Seriously. ………

Click to read more... 6 Comments »