A non-wine-trade friend of mine is taking her WSET certificate for fun and asked me why she ‘s being taught wine country-by-country instead of grape-by-grape. “People I know are just as likely to select a wine by grape as they are by region” she said. Good point.
Although arranging wines in this way in supermarkets hasn’t been successful I love the fact that her freedom from the trade has allowed her to think outside of the wine norm and she’s definitely onto something. Could thinking of wine in this way help broaden our wine drinking horizons so that Argentina becomes known for more than just Malbec and Spain for more than Tempranillo? ………