LDN CRU urban winery rule breaker….

Thursday, September 26th, 2013

The first and only urban winery in the thick of London is in the throws of making it’s first ever vintage as enough grapes to outweigh two London Routemaster Buses and the equivalent of 44,000 punnets from the supermarket is being trucked to London from the South of France. Gin is made in London, and beer too, but wine… from grapes grown in France? There is only one question. Why?

Speaking about the types of wine that London Cru will make, Australian born winemaker Gavin Monery explained the rational behind the idea; “Being based in London with no [winemaking] rules completely liberates us. We have carte blanche to turn top quality fruit into the best, most interesting wines we can make”.

But seriously, a winery in London. Why? Explaining the decision to launch the winery Gavin said; “With so many talented people creating world-class craft beers and spirits in London we thought it was a great time to do the same with wine, and share the experience of making it with people who want a hands-on, informative and entertaining experience.”

The grapes for Central London’s first ever winery will come from three top French producers and the wines will be classified as European Community Wine as opposed to British Wine. It may sound a bit confusing, but to see it is to believe it and the good news is that soon you’ll be able to do just that as LDN CRU will be open for public tours, tastings, courses and custom winemaking from November onwards.

“We want to be part of the process of convincing people to care more about the wines they drink and where they come from. We hope that the opportunity to get involved with the wine-making process, to touch, see and taste the product from grape through to the finished wine will inspire people to care a bit more about what’s in the bottle.”

The first limited edition London Cru wine expected to go on sale from mid 2014 onwards. Sign up to their newsletter to be the first to receive news on what’s happening and when you’ll be able to get your taste of the action.

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One Response to “LDN CRU urban winery rule breaker….”

  1. Sati Taneja says:

    Most interesting and informative. Would like to know more.