A jolly rotten read of noble proportions….

Tuesday, May 6th, 2014

A recent survey found that British men enjoy drinking wine at home but avoid ordering it in a pub in fear of ridicule from their friends. Could we be in need of a wine equivalent to the electronic book reader that allows us to drink what we like while enjoying the same anonymity as the kindle allows our written guilty pleasures?

It’s a situation Decanter readers must find themselves in. They love wine, they secretly want to ditch the well paid city job and pick grapes but so ridiculed is the reputation of a wine geek that they download their copy from itunes to digest those wine scores and tasting notes on the privacy of their tablet.

Could Noble Rot be the answer to a wine geeks’ prayers? A too-cool-for-school printed magazine that’s somehow created a cross between a collection of short stories and the brochure for an art house cinema. A wine publication you want to be seen with? Very possibly. Created by Dan Keeling and Mark Andrew, these young-sung up-and-comers of the wine publishing world have not only ignored the failure of so many wine magazines past but managed to create such enthusiasm for their craft that they secured funding through crowd-sourcing ensuring an instant audience of brand ambassadors to spread praise of the printed word of wine.

The magazine aims to entertain and inspire wine and food lovers alike and it over delivers on all counts. Now in it’s forth edition it is conveniently printed in a handbag friendly format which means you may just have enough bus and tube journeys between now and issue five to digest all the content.

And now your Noble Rot wine & food fix isn’t restricted to paperback but also available to digest in person at the Noble Rot Drinking Club which offers ‘delicious food, dubious conversation and a seriously fine wine list.’ On Friday 16th May Noble Rot are creating a temporary wine bar underneath Dock Kitchen on Harrow Rd. Admission includes food from Stevie Parle and Champagne from Billecart Salmon, reserve your tickets by emailing  noblerotmag@gmail.com and follow them on Twitter for all the latest news.

Alternative pick up a copy of the magazine to get your first taster at one of an impressive number of outlets around the country: Waterstones (London Wall/ Islington/ Piccadilly), Foyles (St Pancreas Station/ Charing Cross Rd), Harvey Nichols (Knightsbridge), Books For Cooks, The Sampler, Jeroboems, Theatre Of Wine, Planet Of The Grapes, Roberson, WineBear, Borough Wines, Bottle Apostle, Rough Trade, Hedonism, Huntsworth, Handford, Artwords, Monocle, Noble Fine Liquor, The Winery, Colours May Vary (Leeds) Reserve Wine (Manchester), Loki (Birmingham) The Bon Vivant’s Companion (Edinburgh), Ten Green Bottles (Brighton) and many more!


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